International round-up: Burger King trolls McDonald’s, Apple’s diversity chief speaks out
Burger King trolls McDonald’s with cinema stunt
Stephen King’s cult classic ‘It’ returned to our cinema screens earlier this summer, in which a killer clown wreaks havoc by murdering innocent children and generally making people leave the venue terrified of clowns.
Burger King was eager to capitalise on this cultural moment, and decided it could turn the film into its “longest ad ever”. The execution was simple – right before the end credits, it used two powerful spotlights to inform German viewers “The moral is … never trust a clown”, before unveiling its own logo. Thereby cleverly taking a swipe at McDonald’s famous brand icon, Ronald McDonald.
Wal-mart battles Amazon by opening less stores
Most retailers know; you either evolve with the times or wait for Amazon to crush you. US retailer Wal-Mart certainly isn’t eager to hang back and find out, and so it has revealed new plans to grow its digital business.
Instead of opening new stores, the retailer will look to cut costs by remodelling existing stores and “incorporating digital experiences”. Wal-Mart says it expects its US e-commerce business to grow sales by roughly 40% in fiscal 2019.
“We have good momentum in the business, we’re executing our strategy and moving with speed to win with the customer, who is more connected than ever and embracing tools that will save them both time and money,” CEO Doug McMillon said.
“We’re combining the accessibility of our stores with e-commerce to provide new and exciting ways for customers to shop.”
Apple’s VP of diversity causes controversy after speaking out for the first time
Denise Young Smith has only been in her role at Apple for a …read more